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Channel: Website Optimization Archives | ROI Revolution
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Website Optimizer Wednesdays – Choosing the Right Page to Test

So you’ve decided that testing is the way to go…. now what? Here at ROI Revolution, we don’t want to just tell you that testing is awesome and then leave you at the altar, we want to help you develop...

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DEADLINE APPROACHING: Register for the FIRST EVER Google Website Optimizer...

Just a brief reminder that there is still time to register for the FIRST EVER Google Website Optimizer Seminar for Success, where we share our Website Optimizer knowledge with you in person! Coming to...

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Website Optimizer Wednesdays – Google Website Optimizer and Google Analytics...

More than a year and a half ago, my co-worker Shawn Purtell and I were on a red-eye flight to Raleigh. We had just spent two days at the Googleplex immersed in Google Analytics and Google Website...

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10 Words Or Less: Put Your Unique Selling Proposition To The Test

In today’s competitive market there are thousands of decisions that people make on a day to day basis. A number of companies seem to blend together when it comes to meeting each of your potential...

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Two Simple Ways to Boost Customer Value for Subscription-Based Companies

With the ever increasing competitive nature of Google AdWords, businesses that rely on recurring revenue from a membership or software-as-a-service (SaaS) subscription model need advanced marketing...

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Want Higher Landing Page Quality Scores in Google? Here’s How:

Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page...

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IRWD Recap and Some Inexpensive Website Tools

In my desperate search for the perfect web analysis and optimization toolbox, I can’t help but be drawn to new tools and gadgets whenever I get a chance. Of course some disappoint, and some are amazing...

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Wins, Losses, & Actionable Insights from #WebOpt14

Two weeks ago MECLABS invited me to attend their 4th annual Web Optimization Summit in New York City. If you don’t know MECLABS you should. They’re a 20-year-old marketing research institute based in...

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The Greatest Generation Goes Mobile: Optimizing for Senior Citizens

When we offer suggestions to our clients on how to best optimize their mobile website, accessibility (and thus, ease of purchase) is usually the main concern. However, accessibility can mean very...

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The Skinny on Google’s Upgraded URLs

Today, July 1st, Google rolls out the new upgraded URL feature, which has been in Beta since last summer. The purpose of this new feature is to divide the traditional Destination URL field into two...

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What does a spaceship specialist, a behavioral scientist, and a pair of...

Take a quick glance at the backstories of our speakers at the Summit, and you’ll see that one theme stands out: taking calculated yet unconventional risks. That means doing your homework and expanding...

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The Overwhelming Importance of Mobile Marketing

Back in 2007 when the first smartphones were being introduced, there were few people in the industry who truly understood just how much was about to change. If you had told someone that smartphones...

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Creating Buyer Personas is Crucial For Your Business

Take a minute and ask yourself this one simple question: do I really know who I’m selling my products/services to? If you answered no, this guide is for you. Even if you answered yes, this guide is...

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The Do’s and Don’ts of Ecommerce Website Optimization (Part 1)

Optimizing your website is one of the largest factors in being successful in the world of ecommerce. If you don’t have a solid website experience, you aren’t going to get repeat customers. You’ll also...

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The Do’s and Don’ts of Ecommerce Website Optimization (Part 2)

In part 1 we discussed the importance of quality content, how to become a thought leader, and optimizing your site for mobile. Part two will tackle metadata, keywords, and user experience. Keep in...

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Why A/B Testing Could Save Your Marketing Strategy

While many understand what A/B testing (split testing) is, many do not use this vital tool to its full potential. The beauty of these tests is that they can be used for almost anything. You can test...

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Setting Achievable Ecommerce Marketing Goals

One of the most crucial components of any marketing strategy for growth and profit is setting an effective ROI goal. However, most companies do not give this goal the priority it deserves. In most...

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Speaker Spotlight: An Interview With Paul Nielson, Lifetime’s International...

At Lifetime — a brand synonymous with durable tables, outdoor equipment, and much more — updating content dozens of websites once relied entirely on the sales team. They had to create all the content...

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From Visitor to Customer: The Art of the Conversion

Conversions are a crucial component of any paid search strategy. If users aren’t converting on your website, you aren’t selling your product or service…plain and simple. However, many ecommerce...

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10 Words Or Less: Put Your Unique Selling Proposition To The Test

In today’s competitive market there are thousands of decisions that people make on a day to day basis. A number of companies seem to blend together when it comes to meeting each of your potential...

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